His Secret Obsession vs The Ex Factor 2.0: Which Relationship Program?

These two programs are often compared but they solve different problems. His Secret Obsession is for women still in a relationship that has emotionally cooled. The Ex Factor 2.0 is for people who have already broken up and want a structured path back. Buying the wrong one wastes your money; getting this distinction right is the most important thing on this page. It is also listed in Best Relationship Books for Couples 2026.

Quick Comparison

	His Secret Obsession	The Ex Factor 2.0
Best For	Women in an existing relationship that has gone quiet or emotionally distant	Anyone recently broken up who wants a step-by-step reconnection plan
Situation	Still together; partner has pulled back emotionally	Post-breakup; the relationship has ended
Method	Hero Instinct framework: specific appreciation + making him feel needed	Multi-week no-contact plan → self-work → structured re-approach
Format	Single book (~200 pages, PDF)	Guide (PDF) + 10-module video series + audio + worksheets
Price	$47 one-time	$34 one-time
Recurring	Optional coaching subscription (rebills monthly if opted in)	Optional premium plan (rebills monthly if accepted)
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
Gravity	45.26 (highest on ClickBank in niche)	13.12
Rating	9.2/10	9.0/10

His Secret Obsession: Best when you are still together

Use this if:

• You are in an existing relationship — married or dating — and your partner has emotionally pulled away
• You want to understand why the connection went cold before you decide what to do next
• You learn by reading a framework and applying it on your own schedule
• You want something grounded in couples research (Gottman, Sue Johnson)

The method: The Hero Instinct framework teaches two things: specific appreciation (not generic compliments, but recognizing things others miss), and making a partner feel genuinely needed in a way that matters to him. The book explains the psychological mechanism and gives example language you can translate into your own words.

Strength: The framework maps directly onto well-documented couples research. The “turning toward” concept from John Gottman’s lab and Sue Johnson’s Emotionally Focused Therapy both support the core ideas. The writing is calmer and more honest than the sales page suggests.

Weakness: It is a reading-only product. The “secret phrases” chapters can feel scripted if used word-for-word. An optional coaching subscription upsell appears at checkout and rebills monthly if you accept it.

Cost reality: $47 for the book. The coaching subscription upsell is optional — decline it and your total stays at $47.

The Ex Factor 2.0: Best after a breakup

Use this if:

• The relationship has already ended and you want to rebuild it
• You want a structured multi-week plan with clear stages (no-contact → self-work → re-approach)
• You learn well from video in addition to reading
• You want worksheets and a 30-day action calendar to stay on track

The method: Brad Browning’s program walks through why breakups happen, how to use a no-contact period as real self-reflection (not a manipulation game), and how to rebuild attraction through concrete behavioral changes. It comes as a guide, a 10-module video series, and audio files so you can work through it in the format that suits you.

Strength: The multi-format delivery (guide + video + audio + worksheets) makes it easier to stay consistent over weeks. The advice matches established relationship research — the no-contact section is framed as space for growth, not a manipulation tactic. The $34 base price is lower than His Secret Obsession.

Weakness: The sales page uses “secret method” language the product never quite delivers on. Checkout pushes multiple upsells and an optional recurring plan; accepting everything can push the total well above $200. The advice assumes your ex is a reasonable person — it is not built for situations involving abuse or addiction.

Cost reality: $34 for the full program (guide, video, audio, worksheets). Optional premium upsells at checkout. Decline them all and your cost stays at $34.

Which one should you choose?

Pick His Secret Obsession if:

• You and your partner are still together but the emotional connection has faded
• You want a framework to understand what’s happening before deciding whether to act
• You prefer reading a book to working through a video course
• You want something grounded in named research traditions (Gottman, EFT)

Pick The Ex Factor 2.0 if:

• The relationship has already ended — you have broken up
• You want a structured, week-by-week plan with multiple formats (video, audio, worksheets)
• You are willing to do real self-work over several weeks, not just send a few texts
• The $13 price difference matters to your budget

Real talk

These programs are frequently lumped together but they serve genuinely different situations. Using His Secret Obsession on a post-breakup situation will likely not work because the book assumes you still have regular contact with a partner who is emotionally reachable. Using The Ex Factor 2.0 inside an existing relationship is awkward because the no-contact phase makes no sense when you still share a home or see each other daily.

Get the situation right first: are you still together (go with His Secret Obsession) or have you broken up (go with The Ex Factor 2.0)?

If you are still together and the relationship has gone emotionally quiet, His Secret Obsession is the better fit. The Hero Instinct framework is specific and actionable, the writing is calmer than the marketing, and the $47 price is reasonable for a book of this depth.

If the relationship has ended and you want to rebuild it, The Ex Factor 2.0 is the better fit. It gives you a structured multi-week plan in three formats, with worksheets to keep you on track, at $34. Both carry 60-day ClickBank refunds.

One warning that applies to both: neither program is appropriate if you have ever felt afraid, threatened, or systematically controlled in that relationship. Both assume a partner who is emotionally available and safe to reach out to. If that is not true, please contact a trained counselor instead of a self-help guide.