Saltbench Data

Dating ebook economics: the sticker price is noise

We pulled the economics of every dating and relationship ebook in our catalog — 102 ClickBank offers — and lined up front-end price, refund window, and how much a funnel actually bills per buyer. Two of the three dials turn out to be decoration.

$32.50 median front-end price (n=96; range $4–$108)
100% of offers with refund data carry the same 60-day window (n=100)
18.3x deepest funnel: an $11 ebook averaging $201 per sale

What the sticker price hides

ClickBank publishes what affiliates earn per sale. Divide that by the commission rate and you get the average total order value — everything a typical buyer is billed, upsells and rebills included. Divide that by the front-end price and you get what we call the funnel multiple: how much the checkout actually costs relative to the price on the sales page.

The refund window, meanwhile, carries zero signal: all 100 offers with refund data show the identical ClickBank-standard 60 days. Vendors do not compete on refund terms here — so a "60-day money-back guarantee" on a dating ebook sales page is a platform default, not a mark of confidence.

Price vs funnel depth, all 96 priced offers

Front-end price vs funnel multiple, 96 dating and relationship ebooks Scatter plot. X axis: front-end price, 4 to 108 dollars. Y axis, log scale: average order value as a multiple of the front-end price, 1x to 18x. Points cluster around 1.3x at every price; a minority of recurring-billing funnels reach 3x to 18x. 1x 2x 4x 8x 16x $0 $25 $50 $75 $100 Front-end price (USD) Avg order value ÷ front-end price (log scale) 1000 Questions For Couples — $19 front end, $25 avg order (1.31x) — one-time billing300 Creative Dates — $18 front end, $24 avg order (1.33x) — one-time billing500 Intimate Questions for Couples — $58 front end, $78 avg order (1.34x) — one-time billing500 Lovemaking Tips & Sex Secrets — $18 front end, $24 avg order (1.33x) — one-time billing900 Seductive Texts — $10 front end, $13 avg order (1.32x) — recurring billingAddict Him to You — $39 front end, $130 avg order (3.33x) — recurring billingAlpha Blueprint — $30 front end, $40 avg order (1.33x) — recurring billinganna-kovachs-vip-astrology-consultation-and-book — $19 front end, $25 avg order (1.33x) — recurring billingAttract & Get Your Ex Back — $45 front end, $109 avg order (2.43x) — recurring billingBeat The Breakup — $27 front end, $36 avg order (1.32x) — recurring billingBlow by Blow — $20 front end, $27 avg order (1.37x) — recurring billingCapture His Heart — $50 front end, $67 avg order (1.34x) — one-time billingCarlos Cavallo's Women's Dating & Relationships — $22 front end, $44 avg order (1.98x) — recurring billingDating App Success — $4 front end, $5 avg order (1.35x) — recurring billingdeep-belly-detox — $18 front end, $24 avg order (1.31x) — one-time billingEnamora a tu Ex — $32 front end, $42 avg order (1.32x) — recurring billingFriends With Benefits Now — $63 front end, $84 avg order (1.34x) — one-time billingGames of Intimacy — $20 front end, $27 avg order (1.33x) — recurring billingGet Breast Mastery — $37 front end, $49 avg order (1.33x) — one-time billingGet Her Back (Action Plan) — $32 front end, $42 avg order (1.32x) — recurring billingGet Him Back — $29 front end, $58 avg order (2.01x) — recurring billingGrandma's Subtle Secrets — $38 front end, $51 avg order (1.33x) — one-time billingGuy Magnet — $21 front end, $29 avg order (1.36x) — one-time billingHard To Get — $15 front end, $20 avg order (1.34x) — one-time billingHis Secret Obsession — $47 front end, $101 avg order (2.14x) — recurring billingHook Your Ex — $26 front end, $35 avg order (1.34x) — one-time billingHow Do I Get Him Back? — $51 front end, $72 avg order (1.4x) — recurring billingHow To Read A Man — $25 front end, $33 avg order (1.32x) — one-time billingHow To Turn Your Partner into a Swinger — $15 front end, $20 avg order (1.31x) — one-time billingImpulsive Method — $33 front end, $43 avg order (1.32x) — one-time billingInfatuation Scripts — $90 front end, $246 avg order (2.73x) — recurring billingInvincible — $30 front end, $40 avg order (1.33x) — one-time billingJack's BJ Lessons — $38 front end, $50 avg order (1.32x) — one-time billingKissing Magic — $52 front end, $162 avg order (3.12x) — recurring billingLanguage of Desire — $42 front end, $66 avg order (1.57x) — recurring billingLanguage of Lust — $38 front end, $50 avg order (1.32x) — one-time billingLick by Lick — $30 front end, $40 avg order (1.33x) — recurring billingLong Distance Love Guide — $25 front end, $33 avg order (1.32x) — recurring billingLove Commands — $24 front end, $32 avg order (1.34x) — one-time billingLovetraction Lines — $40 front end, $54 avg order (1.34x) — one-time billingMagnetic Messaging — $33 front end, $44 avg order (1.33x) — recurring billingMake Him Worship You — $40 front end, $77 avg order (1.93x) — recurring billingMake Small Talk Sexy — $11 front end, $201 avg order (18.31x) — recurring billingMend The Marriage — $26 front end, $42 avg order (1.61x) — recurring billingMesmerizing Phrases — $35 front end, $46 avg order (1.32x) — one-time billingMessages of Obsession — $25 front end, $33 avg order (1.33x) — one-time billingModern Siren — $10 front end, $14 avg order (1.36x) — recurring billingObsession Phrases — $19 front end, $26 avg order (1.34x) — one-time billingOnline Allure — $58 front end, $77 avg order (1.34x) — one-time billingOral Fixation — $32 front end, $42 avg order (1.32x) — one-time billingOrgasm On Command — $40 front end, $53 avg order (1.32x) — recurring billingPleasure Principle — $22 front end, $29 avg order (1.33x) — one-time billingPopping The Question — $8 front end, $10 avg order (1.26x) — one-time billingPull Your Ex Back — $25 front end, $34 avg order (1.34x) — one-time billingRelationship Magic Bundle — $18 front end, $29 avg order (1.61x) — recurring billingRelationship Rewrite — $44 front end, $59 avg order (1.34x) — one-time billingRespark The Romance — $32 front end, $43 avg order (1.33x) — recurring billingRevolutionary Sex — $60 front end, $80 avg order (1.34x) — recurring billingRewind Your Romance — $30 front end, $40 avg order (1.34x) — recurring billingSave The Marriage System — $25 front end, $162 avg order (6.47x) — recurring billingSay This To Men — $6 front end, $8 avg order (1.36x) — recurring billingSecret Seduction Spray — $48 front end, $156 avg order (3.25x) — recurring billingSecrets Men Don't Want Women To Know — $47 front end, $62 avg order (1.32x) — recurring billingSecrets of Flirting With Men — $15 front end, $20 avg order (1.34x) — one-time billingStroke by Stroke — $25 front end, $34 avg order (1.34x) — one-time billingStroke of Genius — $28 front end, $38 avg order (1.34x) — one-time billingTalking Dirty Secrets — $29 front end, $39 avg order (1.35x) — one-time billingText Chemistry by Amy North — $44 front end, $58 avg order (1.33x) — recurring billingText Chemistry For Men — $60 front end, $103 avg order (1.72x) — recurring billingText That Girl — $22 front end, $29 avg order (1.32x) — recurring billingText The Romance Back 2.0 — $48 front end, $231 avg order (4.81x) — recurring billingText Your Ex Back — $39 front end, $52 avg order (1.35x) — one-time billingThat's Not How Men Work — $33 front end, $294 avg order (8.91x) — recurring billingThe 47 Laws of Instagram — $13 front end, $17 avg order (1.3x) — one-time billingThe Blow Job Bible — $27 front end, $36 avg order (1.33x) — recurring billingThe Bonding Stages — $53 front end, $550 avg order (10.38x) — recurring billingThe Dating Apocalypse — $65 front end, $1110 avg order (17.07x) — recurring billingThe Devotion System — $43 front end, $57 avg order (1.32x) — recurring billingThe Ex Factor 2.0 — $34 front end, $168 avg order (4.95x) — recurring billingThe F Formula — $49 front end, $66 avg order (1.34x) — one-time billingThe Forever Woman — $18 front end, $46 avg order (2.55x) — recurring billingThe Girl Code — $42 front end, $56 avg order (1.33x) — one-time billingThe Girlfriend Button — $61 front end, $82 avg order (1.34x) — recurring billingThe Obsession Method — $69 front end, $92 avg order (1.33x) — one-time billingThe Obsession Necklace — $12 front end, $15 avg order (1.28x) — one-time billingThe Power Switch — $108 front end, $144 avg order (1.33x) — recurring billingThe Tao of Badass — $41 front end, $587 avg order (14.31x) — recurring billingThe Virtuoso Lover — $45 front end, $60 avg order (1.33x) — one-time billingThe Woman Men Adore — $53 front end, $285 avg order (5.37x) — recurring billingTurn Your Wife Into Your Personal Sex Kitten — $50 front end, $67 avg order (1.33x) — one-time billingUltimate Guide To Give Powerful Female Orgasms — $10 front end, $14 avg order (1.38x) — one-time billingUnleash The Beast — $38 front end, $299 avg order (7.86x) — recurring billingUnlock the Scrambler — $62 front end, $135 avg order (2.18x) — recurring billingWhat Men Secretly Want — $33 front end, $52 avg order (1.57x) — recurring billingWhat's He Really Thinking About You? — $79 front end, $105 avg order (1.33x) — one-time billingWrap Him Around Your Finger — $63 front end, $421 avg order (6.69x) — recurring billing
Recurring billing (56) One-time billing (40 of 46 priced) Hover a point for the offer. Y axis is logarithmic.

The 15 deepest funnels

OfferSubcategoryFront endAvg order valueMultiple
Make Small Talk Sexy Dating Guides $11 $201.37 18.31x
The Dating Apocalypse Dating Guides $65 $1,109.75 17.07x
The Tao of Badass Dating Guides $41 $586.83 14.31x
The Bonding Stages Marriage & Relationships $53 $550.24 10.38x
That's Not How Men Work Marriage & Relationships $33 $293.99 8.91x
Unleash The Beast Marriage & Relationships $38 $298.75 7.86x
Wrap Him Around Your Finger Dating Guides $63 $421.41 6.69x
Save The Marriage System Marriage & Relationships $25 $161.64 6.47x
The Woman Men Adore Dating Guides $53 $284.8 5.37x
The Ex Factor 2.0 Marriage & Relationships $34 $168.29 4.95x
Text The Romance Back 2.0 Marriage & Relationships $48 $230.96 4.81x
Addict Him to You Dating Guides $39 $130.03 3.33x
Secret Seduction Spray Marriage & Relationships $48 $155.8 3.25x
Kissing Magic Dating Guides $52 $162.4 3.12x
Infatuation Scripts Dating Guides $90 $245.96 2.73x

By price band

Front-end bandOffersMedian priceMedian funnel multipleWith recurring billing
Under $20 20 $15 1.34x 40%
$20–$39 41 $30 1.33x 53.7%
$40–$69 32 $49.5 1.34x 65.6%
$70+ 3 $90 1.33x 66.7%

Download the full dataset (CSV, 102 rows) — one row per offer: price, refund days, gravity, earned-per-sale, commission rate, recurring flag, computed order value and funnel multiple.

What this means for buyers

Treat the checkout page, not the sales page, as the price tag. Before entering card details on any of these offers, look for pre-checked add-ons and "trial" language — that is where an $11 product becomes a $201 average order. Our reviews map each funnel individually: see His Secret Obsession, Mend the Marriage, The Obsession Method, and Stealth Attraction for worked examples of reading a funnel before you buy.

Methodology

Dataset: the 102 products in the Saltbench catalog whose ClickBank marketplace subcategory is Marriage & Relationships (61) or Dating Guides (41), extracted from our product records on 2026-08-24. Fields used: front-end price (listed on 96 of 102 offers), refund window (100 of 102), ClickBank gravity, average earned-per-sale, and commission rate (all 102), and whether the offer has recurring billing.

Average order value is computed as earned-per-sale ÷ commission rate; the funnel multiple is average order value ÷ front-end price. Both are derived from ClickBank's own payout reporting, so they reflect what typical buyers are actually billed across the funnel, not what we estimate. Offers missing a front-end price (6) are excluded from price and funnel-multiple statistics and their sample sizes are stated inline. We did not measure page counts or content quality here — this page is economics only. The full row-level data is in the CSV above; our review process is described in the site methodology.