Invincible vs Tao of Badass: Confidence Foundation or Full Dating System?

Invincible and Tao of Badass both help men build a more confident, effective dating life — but they solve different problems and work at different stages. Invincible, Scot McKay’s 7-session audio course, teaches one thing: how to build a bold, confident mindset as a foundation. Tao of Badass, Josh Pellicer’s 200-page PDF and video series, teaches a complete system: seven steps covering everything from identity and body language through conversation, attraction, and relationship management. Invincible costs $30; Tao of Badass costs $41. The market track record between them is not close.

Quick Comparison

	Invincible	Tao of Badass
Price	$30 one-time	$41 one-time
Format	7 audio MP3 sessions + quick-start PDF	200-page PDF + 7–10 video modules + 2 bonus guides
What it solves	Lack of confidence and boldness in dating situations	Needs a complete A-to-Z dating system from scratch
Core approach	Mindset and confidence-building through audio sessions	Seven-step dating framework covering all phases
Teaches the why?	Yes — each session explains the mental model	Yes — framework explains social dynamics throughout
Recurring Risk	None — no recurring billing	Optional $27/mo membership add-on after checkout
Gravity	0.72	7.27
earnedPerSale	$29.82	$440.12
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
Rating	8.8/10	8.7/10

Invincible: Best if confidence is your only bottleneck and you learn by listening

Best use case: You know what you should do in dating situations — approach, be direct, hold a conversation — but something internal stops you. You feel hesitation, self-doubt, or a pull to overthink before you act. The problem is not a missing system. The problem is the mental foundation beneath any system. Invincible addresses that specific bottleneck.

What you get: Seven audio MP3 sessions, each 20–30 minutes. The session titles are the lesson outline: Freakish Confidence, Superheroic Boldness, Shameless In The Best Way Possible, Interacting With Women When The Chips Are Down, Dominant Sexuality, Leap Over Limiting Beliefs, and Deliberately Choose The Woman You Want. Scot McKay teaches directly in each session — no interviews, no padding, no guests. A Quick-Start Guide PDF gives you action steps after each session; it is a short reminder, not a workbook. One bonus audio on “Handling Rejection Like a Man” is the most practical standalone piece in the package. A private Facebook group exists but is quiet.

Strength: The audio format is the real differentiator. You can work through Invincible during commutes, gym sessions, or any time your eyes are occupied. That means you can actually finish it in a week, which most men cannot say about a 200-page PDF. McKay’s delivery is direct and specific: “Freakish Confidence” gives you a mental model you can use immediately; “Shameless” reframes rejection in a way that sticks. No recurring billing — $30 and done.

Weakness: Invincible does not teach attraction, conversation, texting, or relationship dynamics. It builds confidence, then stops. You leave with a stronger foundation but no map for what to do with it next. Gravity of 0.72 reflects a niche, lower-volume buyer profile compared to comprehensive systems. Some of McKay’s core ideas also appear free on his long-running podcast, so if you have listened to him regularly, some sessions will feel familiar.

Recurring risk: None. $30 one-time, no subscription, no upsell funnel after checkout.

Cost reality: $30 one-time. Refund: 60 days, ClickBank-honored.

Tao of Badass: Best if you want the full A-to-Z dating system from the beginning

Best use case: You are starting from or near zero, and you want one organized place that covers everything: who you need to be, how to carry yourself, how to approach, how to hold an attractive conversation, how to move a woman toward a date or relationship, and how to keep things good once you have them. You want the steps in order, not scattered across five different books and a dozen YouTube channels.

What you get: A 200-page PDF built around a seven-step system — identity, body language, conversation, attraction, closing, relationship management, and maintenance. Seven to ten companion video modules mirror the chapters; they are screen-recorded slides with voiceover, not polished production, but functional. Two bonus guides: “The Conversation Cure” (texting and messaging tips) and “Inner Game Audio” (a confidence MP3 you can use before going out). An optional $27/month “Tao of Badass Advanced” membership appears after checkout — watch for that screen and skip it if you only want the main course.

Strength: The structure is what beginners actually need. There is no shortage of good free dating advice. The shortage is a clear order for how to apply it. Tao of Badass gives you that map: chapter one before chapter two, skill one before skill three, with the reasoning explained at each step. The pre-selection and social proof chapters are among the best explanations of those concepts in plain language available in this price range. The earnedPerSale of $440.12 is the highest in the men’s dating niche on ClickBank — that figure reflects buyers who finish the purchase and find enough value to keep it at a higher rate than almost any competing product.

Weakness: The course was written in 2010–2012 and uses dating language from that era. Terms like “negging” or “peacocking” appear and will put off readers who want a more modern framing. Some texting advice in the bonus guide is one-size advice that works for one personality type and backfires with another. The video quality is basic. If you already own a structured dating book — Mark Manson’s Models is the usual comparison — the content overlap is substantial.

Recurring risk: An optional $27/month “Advanced” membership is offered after checkout. The main course is a one-time $41 payment. Decline the add-on screen and your cost stays at $41. For a side-by-side verdict, see Invincible versus The Dating Apocalypse.

Cost reality: $41 one-time for the main course. Refund: 60 days, ClickBank-honored.

Which one should you choose?

Choose Invincible if:

• Confidence is your specific, identified bottleneck — you know what to do but hesitate before doing it
• You want a focused, one-week program you can finish without a 200-page commitment
• Audio learning fits your lifestyle (commutes, gym, walks) and you will actually listen with focus
• You want zero recurring billing risk and the lowest possible entry price
• You already have some framework for dating (from books, experience, or coaching) and just need the mindset foundation to use it

Choose Tao of Badass if:

• You are starting from scratch and want one organized system that covers the full arc of dating
• You prefer a mixed-format course (PDF + videos) to a pure audio program
• You want tactical guidance — body language, conversation, attraction triggers — not just mindset work
• You are willing to pay $11 more for a complete system instead of one component of one
• The gravity difference (7.27 vs 0.72) and earnedPerSale gap ($440 vs $30) matter to you as signals of proven performance

Skip both if:

• You already own a comprehensive men’s dating course and want genuinely new material — both cover beginner-to-intermediate ground
• You want a quick fix without going out and doing real-world practice — neither will help you without the reps
• The 2010–2012 pickup framing in Tao of Badass would put you off the material and you have not verified whether that bothers you

Real talk

Invincible and Tao of Badass are not direct competitors. They serve different levels of the same problem.

Invincible is the foundation. It answers one question: how do I stop hesitating and start being bold? If you can answer that question clearly and confidently right now, you do not need Invincible. If you cannot — if something internal stops you before you even get to tactics — Invincible is the right first buy. Finish it in a week, do the action steps, and you will have a working mindset framework. Our short answer on whether Tao of Badass is worth it is in the guide.

Tao of Badass is the system built on top of that foundation. It assumes you are ready to learn tactics and steps, and it gives you a complete map from zero to a healthy relationship. If your bottleneck is “I do not know what to do,” Tao of Badass is the answer. If your bottleneck is “I know what to do but cannot make myself do it,” Tao of Badass gives you a map you will not use.

The practical answer for most men: buy Invincible first at $30, finish it in a week, then buy Tao of Badass at $41 for the complete system. Total cost: $71. That is still less than a single session with a dating coach, and you get the foundation and the framework in the right order.

If you have to pick exactly one, the gravity and earnedPerSale numbers tell the story plainly. Tao of Badass (g=7.27, EPS=$440) has an order of magnitude more active buyers than Invincible (g=0.72, EPS=$30), and those buyers keep their purchase at a dramatically higher rate. A complete system with the confidence chapter already in it will serve more men more often than a confidence course alone. Here is how Tao of Badass compares with The Dating Apocalypse.

Both have 60-day ClickBank refunds. Choose the one that maps to where you actually are, not the one that sounds more impressive to describe to someone else.

— Cal Reiner