The Dating Apocalypse vs The Flirt Formula: Full System or Female Perspective?

The Dating Apocalypse and The Flirt Formula are both beginner-friendly men’s dating products, but they are built from completely different angles. The Dating Apocalypse is a full system — six video modules, a script manual, and a coaching group — designed to take a man from approach anxiety through to dates. The Flirt Formula is a narrower, flirting-specific guide written by women, with an audiobook you can listen to before you go out. One is a structured video course from a male perspective; the other is a 90-page female-written playbook on what actually works in flirting. Our The Dating Apocalypse review has the full breakdown.

The right choice comes down to two questions: Do you want the full dating pipeline in one course, or a focused flirting toolkit with a female point of view? And do you prefer video modules with a coaching group, or a PDF and audiobook you can finish in a weekend?

If you want the complete beginner system with video and a coaching group — The Dating Apocalypse. If you want women’s honest take on what works in flirting, packaged as a readable guide and a full MP3 audiobook — The Flirt Formula.

Quick Comparison

	The Dating Apocalypse	The Flirt Formula
Best For	Beginners who want a complete, in-order video system with a coaching group	Beginners who want women’s direct advice on flirting, with an audiobook for before a night out
Core Format	6-module video course (~4 hours) + PDF Field Manual + Facebook coaching group	~90-page PDF ebook + full MP3 audiobook + bonus “5 Conversation Starters” PDF
Scope	Full pipeline: approach anxiety, meeting people, texting, follow-up	Flirting-specific: opening, building rapport, showing intent, closing
Written By	Male author, male perspective	Women — the “Wing Girl Method” team; female perspective throughout
Price	$65 one-time	$49 one-time
Recurring Billing Risk	$29/mo coaching after 7-day trial — must email to cancel	No front-end recurring charge; optional add-ons offered post-purchase, not forced
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
Gravity	0.11 (very low — fewer buyers tested)	1.21 (moderate — more market validation)
EPS	$832.31	$49.24

The Dating Apocalypse: Best if you want the complete structured system

Use this if:

• You are new to dating advice and want everything covered in one place — approach, conversation, texting, follow-up
• You learn best from video modules and want a clear, in-order curriculum
• You want a coaching group staffed by coaches who can answer your specific questions
• Scope matters to you: you do not want a flirting-only guide; you want the full pipeline
• $65 is a fair price for a complete beginner course with active support

The method: Six video modules walk you through mindset, daytime and nighttime approaches, texting, and follow-up. A 40-page PDF Field Manual gives you openers, routines, and text templates you can print. The Facebook coaching group is actively staffed and has several thousand members. The structure is the main value — you always know what to do next.

Strength: The coaching group is the clearest differentiator. If you get stuck after any module, you have a real place to ask. The Field Manual is a printable pocket reference — something The Flirt Formula does not match for in-field use. The course covers the full approach-to-date arc; The Flirt Formula ends at flirting, before the texting and follow-up stages begin.

Weakness: Gravity of 0.11 is very low. Fewer buyers have tested and kept this product at the market level. The scripts in the Field Manual assume bar-and-club settings that may not fit your social context. The $29/month coaching subscription starts on day 8 of a 7-day trial and requires an email to cancel — not a one-click toggle — so set a reminder if you try it.

Cost reality: $65 one-time for the six modules, Field Manual, and group access. After checkout: optional $47 texting course (one-time) and $29/month coaching starting day 8 of a 7-day trial. Skip both to stay at $65 flat.

The Flirt Formula: Best if you want women’s honest take and an audiobook

Use this if:

• You specifically want to understand what women respond to in flirting, explained by women who coach men on dating
• You learn best by reading and listening — the full audiobook is the standout feature here
• You want a weekend-length guide rather than a four-hour video course
• Flirting is your specific stuck point, not the broader approach-anxiety or texting stages
• $49 for a focused, female-written guide with an audiobook fits your budget and learning style

The method: A four-step framework — opening, building rapport, showing intent, closing — explained from the female perspective. The book walks through what each move looks like from her side of the table, which is the insight you cannot easily get from male-written guides. The 7-day email sequence reinforces the lessons while you are actually practicing. The bonus “5 Conversation Starters” PDF is specifically useful if you freeze up in the first thirty seconds.

Strength: The female authorship is the genuine differentiator. The Wing Girl Method team writes from the receiving end of flirting — you learn how your moves actually land, not just how to make them. The full audiobook is rare at this price point in men’s dating guides; you can listen through it the night before you go out to prime the moves. The $49 price is $16 less than The Dating Apocalypse. No front-end recurring charge.

Weakness: Gravity of 1.21 means more buyers have tested this than The Dating Apocalypse, but it is still moderate — not high-proof like a product with gravity 5+. Scope is limited: the guide ends at flirting and does not cover the texting or follow-up stages. If those later stages are where you struggle, this guide will not address them. Optional post-purchase add-ons (video courses, coaching calls, texting guides) are offered after checkout — skip what you do not need.

Cost reality: $49 one-time for the ebook, audiobook, and bonus conversation-starters PDF. After checkout you may see optional add-ons at various price points. All are optional. Refund: 60 days, ClickBank-honored.

Which one should you choose?

Pick The Dating Apocalypse if:

• You are starting from zero and need the full arc — approach, conversation, texting, follow-up — in one structured course
• You want a video curriculum with a coaching group to answer questions while you practice
• A printable Field Manual you can carry in-field sounds genuinely useful
• $65 for a complete beginner system is comfortable

Pick The Flirt Formula if:

• Flirting is your specific stuck point — you freeze up in conversation, struggle with banter, or cannot seem to build the spark
• You want women’s honest perspective on what they actually respond to, not a male author’s interpretation
• The audiobook format matters: you want something you can listen to before going out to prime the moves
• $49 for a focused, weekend-readable guide with audio fits your budget and learning style
• You do not need coaching — you are fine working through a guide independently

Consider free alternatives first if:

• You have not yet read Mark Manson’s “Models” (under $15) — it covers the mindset underpinning both courses at a fraction of the price
• The Wing Girl Method’s free YouTube content already covers the female-perspective basics you want — the paid guide adds structure and audio, not fundamentally new ideas

Can you use both?

They are complementary. The Flirt Formula covers flirting — the spark and early conversational rapport. The Dating Apocalypse covers the full pipeline and goes deeper on texting and follow-up. There is overlap on the approach and opening stages, but the angles differ enough to add value.

A realistic combo path: The Flirt Formula first ($49) to build the female-perspective flirting foundation — understand how your moves land, internalize the four-step framework, and use the audiobook to prepare before going out. Then add The Dating Apocalypse ($65) for the full structured system, coaching group, and in-field Field Manual. Combined: $114, two separate 60-day refund windows.

That said, the overlap means this is not a must-buy combo — especially for beginners. Start with one, work through it, and add the other only if you find a specific gap the first course left.

Real talk

The gravity comparison here is worth noting. The Flirt Formula’s gravity of 1.21 is higher than The Dating Apocalypse’s 0.11. That means more buyers have tested and kept The Flirt Formula at the market level — a small but real signal of market validation. The EPS gap runs the opposite direction: $832.31 for The Dating Apocalypse versus $49.24 for The Flirt Formula. That difference reflects the commission per completed sale, not buyer satisfaction or product quality.

What it means in practice: The Dating Apocalypse pays much more per sale to affiliates, but fewer buyers have stress-tested it. The Flirt Formula has somewhat more buyer feedback. Neither gravity score is high — both are on the low-to-moderate end of the market — so treat both as products you should evaluate inside the 60-day refund window.

Both have 60-day ClickBank-honored refunds. Buy based on what you specifically need right now — the full system or the flirting-focused guide with audio. Work through it for 30 days, and use the refund window if it does not deliver what you expected.

Watch the recurring billing. The Dating Apocalypse’s $29/month coaching starts automatically on day 8 of a 7-day trial and requires an email to cancel. The Flirt Formula has no front-end recurring charge, but optional post-purchase add-ons appear after checkout — decline them if you only want the core guide.