What Men Secretly Want vs Text Chemistry: Which Women's Dating Guide?

Both guides help women communicate more effectively with men, but they attack the problem from different angles. What Men Secretly Want starts with the “why” — an 80-page framework explaining the hero instinct, the psychological pattern that drives male emotional responses, paired with 10 conversation scripts and a 7-day action plan. Text Chemistry starts with the “what to send” — a 90-page guide backed by 13 fill-in-the-blank message templates organized by dating stage, from after a first date to when he goes quiet. The question that decides this: is your bottleneck understanding him, or knowing exactly what to type?

Quick Comparison

	What Men Secretly Want	Text Chemistry
Best For	Women who want to understand the psychological framework behind male behavior before deciding how to act	Women whose specific bottleneck is what to text — they want fill-in-the-blank templates for real situations
Core Approach	Hero instinct framework: explains what drives men emotionally, then gives scripts and a 7-day plan to practice it	Texting-specific guide: 90 pages of advice on what to send, backed by 13 ready-to-use templates for key dating moments
Format	80-page PDF + hero instinct cheat sheet + 10 conversation scripts + 7-day checklist + audio version	90-page PDF + 13 fill-in-the-blank templates + 3 short videos + bonus “Phone Flipping Formula” PDF
Price	$33 one-time	$44 one-time
Recurring Billing	Optional upsells after checkout (deep-dive video, membership) — can push total past $100 if you click through	Optional members’ area offered after purchase at ~$27/month — opt-in, can be declined
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
ClickBank Gravity	6.14 (slightly higher)	5.29
Earned Per Sale	$38.85	$43.76
Rating	8.7/10	8.7/10

What Men Secretly Want: Best for women who want the framework first

Use this if:

• You want to understand what actually drives male behavior before you decide how to respond — the “why” behind how he pulls away, goes quiet, or stops making effort
• You want one organized framework (the hero instinct: the need to feel respected, needed, and seen) rather than scattering free articles across different sources
• You want a 7-day action plan so you can start practicing small changes this week, not just read theory
• You want to spend $33 and skip all upsells after checkout — the core guide is complete without them

The method: The first third of the 80-page guide explains the hero instinct — a set of emotional drivers (the need to feel respected, needed, and like a provider) that influence how men respond in relationships. The guide frames this not as manipulation but as understanding: once you see what he is responding to, your communication shifts naturally. The middle third gives 10 conversation scripts for specific situations: when he goes quiet, when he pulls away, when conflict starts escalating. The final third covers common sticking points — distance, loss of attraction, and how to handle a standoff — with practical steps you apply one at a time. The 7-day checklist breaks this into daily actions so it feels doable rather than overwhelming. The hero instinct cheat sheet (one page) is the most portable piece: use it as a quick reference after you have read the guide.

Strength: Gravity at 6.14 is the higher of the two guides, indicating more active buyers have found real value here. The framework trains your read of a situation rather than giving you a fixed script for a single moment — that breadth makes the guide useful across more scenarios. Price is $11 cheaper than Text Chemistry. The core guide is complete without any upsell; optional add-ons appear after checkout and can be skipped.

Weakness: The audio version is a straight read of the PDF and adds no new content. Two of the bonus PDFs reformat information already in the main guide. If you skip all upsells your $33 is well spent, but the post-checkout screens are designed to sell, and clicking through them without reading carefully can add up. The 10 conversation scripts are embedded in a framework guide and require more reading to reach than Text Chemistry’s standalone template list.

Cost reality: $33 one-time for the core guide with all bonuses. Optional upsells offered after checkout — skip them and your total stays at $33. Refund: 60 days, ClickBank-honored.

Text Chemistry: Best for women whose bottleneck is what to send

Use this if:

• You freeze up staring at a blank text field — you know what you want to say but the words do not come, and you want exact wording you can adapt and send
• You want templates organized by situation: after the first date, when he goes cold, when you want to reconnect after a rough patch, when things feel distant in a long-term relationship
• You process information better through short video than through a PDF — the three videos cap each main concept in under ten minutes
• You are willing to pay $44 and skip the optional members’ area offered after purchase

The method: The 90-page guide covers communication through a texting lens: why certain messages land and others fall flat, how to read his reply patterns, and how to stay warm and confident rather than over-texting. The 13 fill-in-the-blank templates are the heart of the product. Each covers one real moment: the “I had a great time” text after a first date, the “checking in” text when he goes quiet, the reconnection text after time apart. They are specific enough to use as starting points and flexible enough to adapt into your own voice. The three short videos (each under ten minutes) recap the main concepts in a second format. The bonus “Phone Flipping Formula” PDF adds more text examples and is most useful as extra practice rather than new material.

Strength: The 13 templates solve a specific, concrete problem — you know what situation you are in, you open the guide to that section, and you have a tested starting point in front of you. The video format adds a second learning channel alongside the PDF. Amy North’s tone is warm and non-judgmental throughout. The optional members’ area is opt-in after checkout, not pre-ticked.

Weakness: Gravity at 5.29 is slightly lower than What Men Secretly Want’s 6.14. At $44 it is $11 more expensive for a guide that is narrower in scope — texting specifically, versus a broader relationship framework. The bonus PDF overlaps with the main guide. Some templates assume a healthy dynamic and are not built for tense or unsafe situations.

Cost reality: $44 one-time. Optional members’ area offered after purchase at around $27/month — opt-in and can be declined. Refund: 60 days, ClickBank-honored.

Which one should you choose?

Pick What Men Secretly Want if:

• You want to understand the psychological drivers behind male behavior before deciding how to communicate
• You are in a relationship that has stalled and want one organized framework to understand what is happening
• Price matters: $33 vs $44 is a real $11 difference, and the core guide is complete without any upsells
• Gravity (6.14 vs 5.29) matters to you as a signal that more active buyers have found real value here

Pick Text Chemistry if:

• Your specific bottleneck is texting — you know the situation but freeze when it comes to the actual words
• You want 13 ready-to-use templates organized by situation rather than a broader framework guide
• Short videos help you absorb material — the three clips in Text Chemistry add a second learning channel not available in WMSW
• $44 is within your budget and you are comfortable skipping the post-purchase members’ area

Real talk

These guides address different problems. What Men Secretly Want gives you a lens on why he behaves the way he does, which helps across every kind of interaction — face to face, in conversation, and yes, over text. Text Chemistry solves one specific thing: the blank screen when you want to send the right message. If you are still in the “why is he acting this way” phase, start with What Men Secretly Want at $33. If you have already worked that out and your bottleneck is the actual words to type, Text Chemistry’s templates are worth the $44.

For most buyers encountering both for the first time, the natural sequence is What Men Secretly Want first ($33) to build the framework, then Text Chemistry ($44) if texting specifically is still a stuck point — $77 combined, and you understand the “why” before you optimize the “what to send.”

Both come with 60-day ClickBank refunds. If the guide has not shifted how you are communicating within three weeks of genuine effort, the refund window is open for both. Our What Men Secretly Want review has the full breakdown.

Safety note: neither guide is designed for situations involving control, fear, or abuse. If you have ever felt unsafe in this relationship, please contact the National Domestic Violence Hotline at 1-800-799-7233 before starting any relationship program.