What Men Secretly Want vs The Devotion System: Which Women's Relationship Guide?

Both What Men Secretly Want and The Devotion System teach women to understand male emotional psychology and communicate more effectively in relationships. The content territory overlaps significantly. What Men Secretly Want delivers that through an 80-page PDF built around the hero instinct at $33 one-time — no subscription at checkout, post-checkout upsells optional and not pre-ticked. The Devotion System delivers it through 6 video modules (~3 hours total), a fill-in workbook, and two bonus ebooks at $43 one-time — but the members’ area starts a trial at checkout and rebills $29–$39/mo if you do not cancel. If you will absorb this material by reading and applying a checklist, What Men Secretly Want is the match. If you absorb it by watching someone explain it and then doing written exercises, The Devotion System is.

Quick Comparison

	What Men Secretly Want	The Devotion System
Best For	Women who learn by reading and want a focused hero-instinct framework with scripts and a 7-day checklist at the lower price, zero checkout subscription risk	Women who learn by watching video and want a fill-in workbook that makes them apply each lesson, with a broader course covering attraction, communication, and conflict
Core Framework	The hero instinct: three emotional drivers (respect, purpose, appreciation) that determine how engaged a man feels in a relationship	Six-module attraction and communication course: male psychology, building attraction, handling conflict, deepening commitment
Format	~80-page PDF + 1-page cheat sheet + scripts PDF + 7-day checklist + audio version (straight read)	6 video modules (~3 hours total) + PDF workbook (~40 pages, fill-in exercises) + quick-start checklist + 2 bonus ebooks
Price	$33 one-time	$43 one-time
Recurring Billing	Optional upsells appear post-checkout — not pre-ticked; total stays $33	Members’ area trial starts at checkout; rebills $29–$39/mo if not cancelled
Delivery Style	PDF-first: read, then apply scripts and the 7-day checklist step by step	Video-first: watch a module, then complete the paired workbook exercise before the next module
Author / Voice	Joanne “Jo” Mercer (written, editorial)	Amy North (direct-to-camera, warm coaching style)
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
ClickBank Gravity	6.14 (slightly higher)	5.50
Earned Per Sale	$38.85	$42.54 (slightly higher)
Rating	8.7/10	8.6/10

What Men Secretly Want: Best for PDF readers who want the hero instinct framework applied this week

Best use case: You want one clear, focused guide to understanding what drives men emotionally — specifically the hero instinct idea — and you want to apply it within a week using a scripts PDF and daily checklist. You prefer reading to watching video. You want the lower price and zero checkout subscription risk.

Method: An ~80-page PDF in three sections. The first third explains the hero instinct: the psychological need men have to feel respected, needed, and purposeful, and how that shapes their emotional engagement in relationships. The middle section gives communication scripts for specific friction points — he is pulling away, he will not open up, he seems checked out. The final section covers sustaining connection over time. You also get a one-page cheat sheet of hero instinct triggers, ten conversation script templates, and a 7-day checklist that moves you from reading to applying in small daily steps: day one is observation, day three is trying a script in a real conversation, day seven is reflection.

Strength: The hero instinct is a focused, real psychological framework — the human need for purpose and appreciation applied to men — and the guide translates it into steps you can use in real conversations rather than leaving you with theory. At $33, it is the lower price here. The 7-day checklist is the most practical piece: structured enough to follow, low-pressure enough to sustain. The post-checkout upsells appear after the $33 transaction on separate pages and are not pre-ticked — your total stays $33 unless you actively choose to add more.

Weakness: Roughly half the content is solid but standard communication advice that experienced relationship readers may already know. The audio version is a straight read of the PDF with no additional content. Two bonuses are essentially reformatted excerpts from the main guide. The “irresistible” marketing language does not appear in the actual guide — it teaches connection and understanding, not control. If you have already read Gottman, Hendrix, or Perel, the communication principles will overlap significantly. If you absorb ideas better through video and exercises, the PDF-only format will feel static.

Cost reality: $33 one-time. Optional post-checkout upsells — a deep-dive video series or a monthly membership — appear on separate pages after the purchase. You can skip all of them. Refund: 60 days, ClickBank-honored.

The Devotion System: Best for video learners who want workbook exercises over two weeks

Best use case: You absorb relationship advice better by watching someone explain it on camera than by reading. You want a structured two-week course with short modules, paired with a fill-in workbook that makes you apply each lesson to your own relationship. Amy North’s direct, friendly coaching voice appeals to you. You are comfortable managing the members’ area trial to avoid a monthly charge.

Method: Six video modules totalling roughly three hours, each running 10 to 20 minutes. Amy North presents each lesson to camera — clear, warm, and without academic jargon. Module topics: male psychology and what drives attraction; building emotional connection; communication skills for specific conversations; handling conflict; sustaining attraction over time; a final devotion blueprint. After each module, a companion PDF workbook (about 40 pages total) gives you journal prompts and fill-in exercises that make you apply the lesson to your own relationship before moving to the next module. A quick-start checklist summarizes the top 10 techniques for immediate use. Two bonus ebooks (typically “The Ex-Factor Guide” and “Forever Yours,” each 20 to 30 pages) add adjacent topics. A members’ area offers monthly Q&A calls and community posts.

Strength: The video-plus-workbook format is the primary advantage. If you have read relationship advice before and understood it intellectually without changing anything, the workbook exercises close that gap — you cannot skip them and still claim you completed the module. Amy North is easy to follow: direct, specific, and not preachy. The modules are short enough to fit one into a lunch break and build on each other in a logical sequence. At $43 for the core course, the price is reasonable. The quick-start checklist gives you 10 techniques to try without finishing all six modules first.

Weakness: Much of the core advice — active listening, validation, expressing needs without blame — is available free on YouTube or in library books. The “make him obsessed” marketing label does not reflect what the lessons actually teach, which are everyday communication skills built on real relationship psychology. The members’ area trial starts at the main checkout page and converts to a monthly charge ($29 to $39) after the trial window — many buyers miss this. The two bonus ebooks are short and largely restate ideas from the main course. At $43, it is $10 more than What Men Secretly Want for what is essentially the same content territory in video form.

Cost reality: $43 one-time for the core course. The members’ area trial starts at checkout. Cancel through the vendor before the trial window closes if you only want the $43 course. Refund: 60 days, ClickBank-honored on the course purchase.

Which one should you choose?

Pick What Men Secretly Want if:

• You prefer reading a PDF to watching video modules
• You want a single, focused framework (the hero instinct) you can finish in a weekend and apply through a 7-day checklist
• You want the lower price ($33 vs $43) and zero subscription risk at main checkout
• You are new to relationship guides and want one clear conceptual lens before exploring broader courses
• The checklist structure appeals — you want a day-by-day plan that takes you from reading to practicing

Pick The Devotion System if:

• You absorb ideas by watching someone explain them, not by reading a PDF
• You want a fill-in workbook that makes you apply each lesson before moving on — theory is not enough for you
• You are comfortable cancelling the members’ area trial before the monthly billing starts
• You want broader coverage: attraction, communication, conflict, and long-term commitment in one course
• Amy North’s warm, direct coaching style is more approachable to you than a written editorial voice

Real talk

What Men Secretly Want and The Devotion System are the most interchangeable comparison on this list of women’s relationship guides. They cover the same psychological territory — what drives men, how to communicate better, how to build connection — at similar price points. If you finish one, the other will largely repeat it.

The meaningful difference is format and billing. Format first: if you will actually read an 80-page PDF and follow a checklist, What Men Secretly Want delivers the framework cleanly and cheaply. If you know from experience that you read relationship books once and never apply them, The Devotion System’s workbook exercises may force the application that the PDF alone cannot. Neither is a better product objectively — the better product is the one you will actually use.

Billing second: What Men Secretly Want has zero checkout subscription risk — the $33 is the full price unless you choose post-checkout add-ons. The Devotion System’s members’ area starts a trial on the main checkout page — the default setting creates a monthly charge if you do not cancel in time. If you are not confident you will remember to cancel, What Men Secretly Want removes that variable entirely.

On metrics: WMSW’s slightly higher gravity (6.14 vs 5.50) reflects a marginally broader active buyer base. The Devotion System’s slightly higher earned per sale ($42.54 vs $38.85) reflects a small average difference in total order value. Neither gap is large enough to factor into your decision. Our The Devotion System review has the full breakdown.

Both carry 60-day ClickBank refunds — if you buy one and find it is not the right fit for how you learn, you can request a refund and try the other.