The Dating Apocalypse vs Friends With Benefits Now: Approach System or Casual-Dating Scripts?

The Dating Apocalypse and Friends With Benefits Now are both men’s dating guides sold on ClickBank, but they operate at completely different stages of the dating process. The Dating Apocalypse is a 6-module video course for men who want to get better at meeting and approaching women — approach drills, daytime and nighttime meeting tactics, a PDF Field Manual with openers, and an active coaching group to answer questions as you practice. Friends With Benefits Now is an 80–100-page PDF guide for men who are already meeting women and want to navigate toward casual arrangements — a text-script kit, an FWB framework, and a calmer tone than old-school pickup advice.

The Dating Apocalypse costs $65 one-time. Friends With Benefits Now costs $63 one-time. The prices are nearly identical, but the stages of dating they address are not.

If meeting women is your bottleneck — you want to get better at approaching, opening conversations, and getting first dates — The Dating Apocalypse is the more fitting tool. If you are already meeting women and want a structured framework for moving toward casual arrangements — with ready-made text scripts and a respectful FWB frame — Friends With Benefits Now addresses that specific stage.

Quick Comparison

	The Dating Apocalypse	Friends With Benefits Now
Best For	Beginners who need a step-by-step approach-and-meet system — from first contact through texting and follow-up	Men who are meeting women and want one structured guide for navigating casual arrangements, with ready-made text scripts
Core Focus	Meeting strangers, approach confidence, openers, texting scripts for first dates	Casual-dating framework, FWB setup, text scripts for moving from chatting to a casual arrangement
Core Format	6-module video course (~4 hours) + PDF Field Manual + private coaching group	~80–100-page PDF + text scripts + bonus audio + bonus “Harem Blueprint” PDF
Price	$65 one-time	$63 one-time
Optional Extras	$47 texting course (one-time) + $29/mo coaching membership (7-day trial)	Optional coaching or script pack at checkout (generally skippable)
Recurring Billing	$29/mo coaching starts after 7-day trial — cancel by email	None — no subscription at any point
Refund	60 days, ClickBank-honored	60 days, ClickBank-honored
Gravity	0.11 (very low — limited market testing)	5.50 (solid — meaningful market validation)
EPS	$832.31	$63.13
Author	Cal Reiner / unnamed vendor coach team	Unnamed vendor

The Dating Apocalypse: Best if you need a structured plan for meeting and approaching women

Use this if:

• You rarely meet new women and want a clear, step-by-step plan from approach through first date and follow-up
• You prefer video learning with short modules in sequence, plus a printable script guide you can carry
• Having a coaching group to ask questions while you practice real-world skills matters to you
• You want modern language — no 2010-era pickup terms like “negs” or “peacocking”
• The FWB stage is not your problem; the meeting-more-women stage is

The method: Six video modules walk through the full meeting process in order — approach anxiety, daytime meeting, nightlife meeting, texting scripts, follow-up, and relationship options. A 40-page PDF Field Manual gives you openers and text templates you can print and carry. The Facebook coaching group has several thousand members and is staffed by coaches, so questions get answered during the practice phase. The curriculum is built for beginners but is sequenced so you always know what step comes next.

Strength: The coaching group is the real differentiator. If you get stuck after an approach or want feedback on a specific interaction, the group gives you a real place to ask. The Field Manual is a concrete deliverable you can keep in your pocket. The modern framing strips 2010-era pickup language and uses direct, contemporary phrasing throughout.

Weakness: Gravity of 0.11 is very low — far fewer buyers have tested The Dating Apocalypse at market scale than most comparable courses. Low gravity does not mean poor quality, but it means far less market feedback. The scripts assume a bar-and-club context that does not fit every buyer’s social scene. Both courses in this comparison include text scripts, but TDA’s scripts are for approaching and getting first dates — not for moving toward casual arrangements.

Billing warning: $65 one-time for all six modules, the Field Manual, and coaching group access. After checkout: a $47 “Text Apocalypse” texting course (optional, one-time) and a $29/month coaching subscription with a 7-day trial. The $29/month subscription does not cancel automatically at the end of the trial — you must email to stop it. Set a calendar reminder before the trial ends if you add this option.

Friends With Benefits Now: Best if you want text scripts and a framework for casual arrangements

Use this if:

• You are already meeting and chatting with women but want a structured framework for moving toward casual arrangements
• Ready-made text scripts save you time — you want openers and follow-up messages you can adapt and use immediately
• You want one clean payment with zero subscription risk at checkout
• The FWB frame — calmer and more respectful than old-school pickup language — fits the tone you want
• $63 is comfortable and you want one focused guide rather than a comprehensive multi-stage system

The method: An 80–100-page PDF structured around one technique — noticing something specific and genuine about a person and expressing it well, borrowed from active-listening research — and applying it through a step-by-step FWB framework. You get first-message openers, date structure, boundary-setting language, and follow-up messages designed to maintain casual arrangements without mixed signals. The bonus audio covers casual-relationship mindset. The bonus “Harem Blueprint” PDF covers managing multiple casual relationships, though its tone leans into fantasy and may put some readers off.

Strength: The FWB frame is consistently calmer and more respectful than most guides in this niche. The text scripts are the most practical deliverable — ready openers remove the blank-screen problem immediately. One $63 payment with no subscription and no recurring charge at any stage is a clean, low-risk structure. The format suits men who have studied some dating basics and want one focused guide for the casual-arrangement side specifically. Our The F Formula and The Dating Apocalypse comparison picks a winner.

Weakness: At $63, it costs $22 more than the Tao of Badass for less total content — 80–100 pages versus 200 pages plus video lessons. Heavy dating-channel viewers will find significant overlap with free material. The “Harem Blueprint” bonus is the weakest piece, and the fantasy tone pulls away from the respectful framing in the main guide. Gravity of 5.50 is meaningfully better than TDA’s 0.11 — there is clear market validation here — but the core advice is not unique to this guide.

Billing reality: $63 one-time. No subscription, no recurring charge, no upsells that stick. Refund: 60 days, ClickBank-honored.

Which one should you choose?

Pick The Dating Apocalypse if:

• Getting more first dates is the actual problem — you need to meet more women, not scripts for casual arrangements
• A 6-module video course with a coaching group and a printable Field Manual fits your learning style
• You want a coaching group to ask real questions as you practice in the real world
• Modern, direct language — no legacy pickup terminology — matters to you

Pick Friends With Benefits Now if:

• You are already meeting and dating women but want one structured guide for the casual-arrangement side
• Ready-made text scripts — openers, follow-ups, transitional messages — are the specific time-saver you are looking for
• Zero recurring billing risk is a firm requirement for you
• One focused PDF guide suits you better than a multi-module video course

Consider free alternatives first if:

• You have not read Mark Manson’s “Models” — it covers approach philosophy and genuine attraction in more depth at a fraction of the cost of either course
• Free YouTube dating channels have already given you a working approach system — a paid course adds value only if you want structured, sequenced material you will follow from start to finish
• Your actual barrier is practice volume, not frameworks or scripts — both guides confirm what you can find free

Can you use both?

Yes, and they address different stages rather than overlapping ones. The Dating Apocalypse covers the meeting phase — approaches, first contacts, and getting to a date. Friends With Benefits Now covers what comes after — structuring a casual arrangement and maintaining it clearly. If you need both stages, you could run The Dating Apocalypse first to build your approach skills ($65), then apply Friends With Benefits Now once you are meeting women consistently ($63) = $128 combined, two separate 60-day refund windows. That sequence only makes sense if you genuinely need both stages — there is no reason to buy both if one stage is already working.

Real talk

The EPS numbers in this comparison are worth explaining. The Dating Apocalypse has EPS $832.31 and gravity 0.11. Friends With Benefits Now has EPS $63.13 and gravity 5.50. EPS reflects the commission paid per completed affiliate sale — it is not a measure of buyer satisfaction or product quality. High EPS with very low gravity means the product pays out well per sale but has a small buyer track record at market scale. Friends With Benefits Now’s gravity of 5.50 is meaningfully higher than TDA’s 0.11 — there is real buyer volume behind it. TDA’s gravity of 0.11 means far fewer buyers have tested it at the market level, which means less market feedback in both directions.

What this means for you: Friends With Benefits Now has a clearer, larger buyer signal behind it. The Dating Apocalypse pays more per sale but comes with less market-testing. Neither EPS figure tells you whether the course will work for your situation — only doing the material and putting it into practice will answer that. Both have 60-day ClickBank-honored refunds. Use the refund window if the content does not move the needle after a real effort. Our Friends With Benefits Now review has the full breakdown.